Glossary
Definitions for the terms used across FixRank.
Updated August 2026
Overview
Concise definitions for the vocabulary used throughout FixRank documentation and reports.
Terms
| Term | Definition |
|---|---|
| AI Search | Search experiences where an AI model generates an answer rather than only returning a list of links. |
| AI Visibility | The observed or estimated presence of a brand or website in AI-search experiences. |
| Citation | A source referenced inside an AI-generated response. |
| Mention | A brand or entity named in an AI-generated response. |
| Recommendation | A brand, company, or product surfaced as a suggested option. |
| Crawl | The process of discovering and fetching pages from a website. |
| Indexability | Whether a page is eligible to be included in a search index. |
| Semantic SEO | Optimising for meaning, entities, and relationships rather than isolated keywords. |
| Entity | A distinct thing — a brand, product, person, place, or concept — that search systems can recognise. |
| Topic Cluster | A group of related pages covering one subject area and linked together. |
| Internal Link | A link from one page of a site to another page on the same site. |
| Finding | An issue, opportunity, or signal identified during analysis. |
| Priority | The relative importance assigned to a finding. |
| Model-Estimated | A signal inferred by FixRank rather than directly observed from an external platform. |
| Observed | Directly captured evidence such as a citation, mention, source link, or available referral data. |
| Search Intelligence | The combined understanding FixRank builds across Google Search and AI search signals. |
| Website Intelligence | The shared model created from a website crawl and used across FixRank analysis. |